Rick’s Cafe Cliff Jumping, Negril

Rick’s Cafe sits on the cliffs of Negril’s West End with live music, sunset views, and platforms where brave visitors jump into clear water below. You can watch with a drink, take photos, or try a low ledge first and see how it feels. This guide keeps it simple: how to visit, jump notes, timing, costs, and safety.

Overview

This is a bar and restaurant set above limestone cliffs. The scene builds through the afternoon as crowds gather for the sunset show. Staff coordinate the jump area and keep swimmers away from rocks. Expect music, a lively crowd, and steady photo moments as divers and locals leap from higher points.

Families come for the views and energy even if no one jumps. Arrive with time to settle in, watch a few jumps, and pick a safe spot if you plan to try it.

How to visit

Location. West End Road, Negril. About 10–15 minutes by car from Seven Mile Beach depending on traffic.
Getting there. Use a licensed taxi, hotel shuttle, or a private driver. Parking is limited near the cliffs and the road is narrow.
When to arrive. Mid to late afternoon for easier seating and daylight photos. Crowds peak near sunset.
What to bring. Swimwear under light clothes, a small towel, sandals with grip, a phone lanyard or dry pouch, and small cash for tips.

Cliff jumping notes

Start low. Use the lowest platform first. Only move higher if you land cleanly and feel confident.
Feet first. Keep arms tight to your sides, land vertical, and never dive headfirst.
Check conditions. Ask staff about the safe entry point, swell, and any temporary closures before you jump.
One at a time. Wait for the all clear so jumpers do not collide. Swim out promptly to the exit ladder.
Skip it if unsure. Watching is fine. Enjoy the view and leave jumping to experienced swimmers.

Sunset timing

Plan to arrive 60–90 minutes before sunset for good seats and easier service. The light turns warm as the sun drops behind the sea and the crowd cheers the last jumps of the day. After dark, the focus shifts to music and drinks.

Check the exact sunset time for Negril on your travel date and allow extra time on weekends and holidays.

Costs and cover charges

Entry is typically no cover. Expect to purchase food or drinks while you are there. Special events or holidays may carry a cover charge. Menu pricing is higher than casual beach spots. Bring a card and some cash. Tips for performers or safety staff are optional.

Taxis charge by distance and time. Agree on the round-trip rate and pickup time before you get out of the car.

Safety and transport tips

Avoid alcohol before jumping. Save drinks for after you are done in the water.
Mind the swell. Larger waves can push swimmers toward rocks. If seas are rough, skip the jump.
Watch kids. Keep children well back from cliff edges and hold hands on steps and ladders.
Footwear. Wet limestone is slick. Wear sandals or shoes with grip.
Plan your ride back. Roads are dark and winding at night. Use a trusted driver and set a pickup time.