Seven Mile Beach stretches along Negril’s sandy coast with shallow entry, clear water, and a string of beach bars and small resorts. The shore is public, so you can walk the full length and stop where it suits you for a swim, a snack, or a sunset photo.
The beach is commonly split into two parts: the long open arc often called Long Bay and the northern curve around Bloody Bay. Both have calm water and soft sand. Jamaica’s beaches are public up to the high-water mark, so you can pass in front of hotels. Facilities like loungers and pools remain for guests.
Access points. Look for signed public lanes, beach clubs, and restaurants that welcome day visitors. Some offer paid parking and facilities. If your hotel is not on the sand, use an access lane or arrange a drop-off with a taxi.
Early morning: coolest, quiet walks, best water clarity.
Midday: hottest and brightest with more activity on the sand and water.
Late afternoon to sunset: softer light, photo hour, and a livelier bar scene. Weekends and December–April are busier; summer and mid-week are calmer.
Walking and swimming are free. Chairs, umbrellas, and lockers are rented by beach clubs or participating hotels for day visitors. Prices vary by location and season. Bring small cash for rentals, snacks, and tips. Some places accept cards; connectivity can be spotty.
Parking, if offered, is usually paid. Ask about minimum spend for facility access and keep receipts for any rentals.